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Title:
Volvo Consolidates Its Customer Data and Increases New
Car Sales by 15.6%
Client: Volvo Cars of North America, Inc., a division
of the Ford Motor Company
Problem: The company
wanted to begin a program of relationship marketing to sell
additional products and services to their existing clientele.
In order to do this, they needed to understand exactly who
their clients were and what each had previously purchased
from Volvo. This data existed; however, it resided in eight
separate databases.
Solution: Proximo unified Volvo’s customer data into
a single data-warehouse system that:
- Extracts customer data from each
of the eight databases on a regular basis
- Cleans, standardizes and de-duplicates
the data
- Provides customer data to other
processes that need it
- Allows Volvo’s customer service
department to instantly see the complete purchasing history
of each of its clients
- Allows Volvo’s marketing department
to develop the customer relationship and retention programs
required by the business
Result:
The system allowed Volvo to successfully implement their relationship-marketing
program. Since then, new car sales have grown 15.6%.
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